Each year the Festival of Trees holds a gala and public event to raise funds for the University of Alberta Hospital. This package was designed to celebrate the Foundation’s 25th Anniversary.
The gala invitation package used silver ink and frosted paper to illustrate the silver anniversary milestone. A red foil was used to provide a visual link to the public materials.
The “Enchanted Journey” theme is a reflection on the history and journey of the Festival of Trees to the present time. The “retro” look of the past was incorporated into the contemporary design to represent the organization’s history for a timeless image.
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